Senior Director, Customer Content


We believe each moment in sports can change the plan, change the game and change lives. That’s why our mission is to build the world’s most powerful network of sports video and data to empower teams to make every moment count.

How? By hiring people around the world who want to help us support coaches, players, analysts, recruiters, teams, clubs and fans. Hudl customers use our products to capture video, analyze data, share highlights and a lot more. They stay ahead of the game with the latest technology and we help them achieve their goals.

Want to join us?

We're focused on delivering a world-class customer experience that matches our world-class products.  The cornerstone of customer understanding is the content they consume throughout their customer journey, from the first time they hear about Hudl through their onboarding and becoming advocates. To help us provide that content, we need a Senior Director of Customer Content that can guide us in global content strategy, production, promotion and placement.

The Sr. Director of Customer Content oversees all global company content, across multiple platforms and formats to deliver a positive customer experience, generate revenue, increase product understanding and utilization, ensure world-class training and education, and guarantee all content is cohesive across the customer journey. 

You Are

  • Experienced. You've been a respected leader in multichannel content creation for 10–15 years. Preferably, you have 8–10 years technical experience in content marketing/strategy, content design, information architecture, brand management, etc., plus 5–7 years of management experience. 
  • An expert in all things content. You're well-versed in content strategy, content production/placement/promotion, copywriting, public relations, brand consistency and framework, organic and paid social, demand generation, channel optimization, customer segmentation, globalization, and analytics.
  • SaaS savvy. You have an understanding of the subscription marketplace, audience segmentation and demand generation in B2B, B2C and B2B2C.
  • Visionary. You’re on top of trends, know what’s happening in the market, are cutting edge in creativity, and proactively translate all that ability and knowledge into short- and long-term plans.
  • Collaborative. You work well with all types of people across multiple departments and can gain buy-in to ensure content and messaging consistency across all customer touch points.
  • Data-driven. You use market data, historical context and customer insights to develop strategic plans that help your team encourage customers to take desired actions.
  • Respectfully blunt. You have a track record of providing constructive feedback that results in better internal and external outcomes, while building strong, long-term relationships.

You Will

  • Put the customer first. You deeply understand customer needs and pain points, and will lead the team to craft messaging and frameworks that are timely, helpful and relevant.
  • Set the standard. Your responsibilities will include:
    • Overseeing creation, production, placement and promotion of content plans that level up all business unit marketing and brand campaign strategies.
    • Ensuring all content is on brand; on message; tells compelling stories that connect with hearts and minds; is consistent in terms of style, quality and tone of voice; and optimized for search and user experience for all channels.
    • Implementing best practices for content review, creation and distribution.
    • Overseeing the creation, contribution and championing of content resources like taxonomies, glossaries, written style guides, copy manifestos, product positioning framework and lifecycle management templates across Hudl. 
  • Collaborate and influence. You'll partner with the global heads of Brand, CX, Support, Sales, Customer Success, Marketing, Product, Business Operations, Engineering, People Operations and Finance to ensure message, tone and visual consistency across all customer touchpoints.
  • Coach, develop and serve. As a manager of a global team, you'll be entrusted with developing and serving our remarkable talent.  You’ll lead through managers in a matrix environment.
  • Craft short and long term plans and OKRs. You'll own the day-to-day operations from current day to what's coming years from now for the customer content department. You'll oversee the development of a functional enterprise global content calendar for all markets an verticals, and define the content plan in each vertical to reach and convert each particular persona.

We Will

  • Celebrate work at Hudl retreats. We like to gather our Hudlies from around the world to showcase achievements and strategize for the future.  
  • Treat you like an adult. We’re all about a healthy work-life balance. We’ll give you unlimited vacation time and have company-wide timeout days (no meetings allowed).
  • Provide career growth. We’re lifelong learners who encourage professional development. We’ll give you tons of resources and opportunities to keep growing.
  • Supply you with tools for success. We've invested in our office spaces, designing them with our employees in mind. You’ll have the enriching, flexible environment and powerful hardware you need to do your job well.
  • Support your mental health. We care about our employees’ wellbeing. Our Employee Assistance Program and Employee Resource Groups have you covered.

Diversity at Hudl

Hudl is an equal opportunity employer. We understand the power of a diverse team, celebrate differences and promote inclusion.

We also know imposter syndrome is real and the confidence gap can get in the way of meeting spectacular candidates. Please don’t hesitate to apply—we’d love to hear from you.

Privacy Policy

Job ID: 7390

Posted 21 days ago

Share This Job